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26 May 2020

Prime Minister Boris Johnson announced in yesterday's conference that non-essential retailers will be able to reopen stores in England from June 15 as long as social distancing measures are...

21 May 2020 | 2 comments

The ACT's new guide for IBDs getting back up and running safely after business closure

21 May 2020

Leading cycling brands, retailers and organisations are launching a new joint campaign to show the UK public that #BikeIsBest and inspire a new demographic to take up cycling

18 May 2020

Selaine Saxby (MP for North Devon) has been appointed co-chair of the All Party Parliamentary Group for Cycling and Walking (APPGCW) alongsideRuth Cadbury.

14 May 2020

Open shops and small businesses are urged to add themselves to the new ‘We are open' interactive map

14 May 2020

More than a million businesses forced to close during the coronavirus lockdown may know whether insurers will have to pay previously rejected business interruption claims in a matter of months....

14 May 2020

Earlier this week the Northern Ireland Assembly announced the legalisation of the use of e-bikes (electrically assisted pedal cycles or EAPCs)

14 May 2020

ActSmart are offering three months of FREE access to to a range of services and support with the ActSmart bronze subscription in return for a small charitable donation

13 May 2020

Free Out of Home campaigns will help local entrepreneurs across the UK to highlight how they've adapted to continue trading in the current circumstances.

13 May 2020

A summary of the specific guidance for shops on working safely

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Brand loyalty is dependent on strong online offerings

Posted on in Business News

design The recent UK Customer Brand Loyalty Survey finds that digital differentiators like accessible websites, personalised offers and fast and interchangeable delivery times are becoming crucial features to the success of brands and reengaging loyal customers.

The survey identified that value for money (47%), poor customer service (37%), difficult return/refund policies (21%), long delivery times (17%) and bad websites (12%) are the key reasons why customers' question and reconsider loyalty to brands.
64% of UK customers actively look to try new brands, this is the area for retailers to invest in and focus their energy on. If customers are looking for brands that they can trust it is because they haven't found them yet and therefore as a retailer you need to make sure that your process is incredibly customer friendly and successful so that when they find what they are looking for they stay loyal.

For customers, 50% value slick websites and 49% value personalised offers, these two features are the most effective means of keeping new customers coming back.

Already established loyalty schemes are limiting and very generic, therefore the introduction of a new scheme that is tailored to not only the customer but also the retailer will help to promote those personalised offers and keep customers coming back. booost is a three-in-one app that offers loyalty, gifting and promotions all directly on your smartphone.

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