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17 Oct 2019

In honour of National Baking Week we would love to celebrate our brilliant baking shop and dazzling deli in the running to be named Best Small Shop of 2019!

15 Oct 2019

Sports Direct has voiced concerns about the dominance of Adidas and Nike and the high level of supplier power that they have in the sportswear industry.

14 Oct 2019

Chess lists the 7 top benefits of outsourcing IT during uncertain political times.

14 Oct 2019

This year we are delighted to say that there has been a couple of fine food shops shortlisted, this includes a wine merchant and a cheesemonger.

14 Oct 2019

The FCA have announced that on the 9th December 2019 the Approved Persons Regime will be replaced with the Senior Managers and Certification Regime.

11 Oct 2019

Both retailer and visitor registration is now open for CHSI Stitches 2020

9 Oct 2019

Mastercard have announced that from October 2019, Mastercard (and GlobalPayments) systems can support sending an authorisation request containing both the digital wallet and 3D Secure (3DS)...

8 Oct 2019

Over the next 4 weeks we will be introducing a few shops at a time and telling you about the fantastic ways in which they continue to help their communities and why they stood out to the judges.

8 Oct 2019

CyclingIndustry.News is seeking to compile a health report of the UK bike retail channel for the third year running.

7 Oct 2019

Why barbers, beauty salons, vape stores, cafes and tearooms, along with restaurants and bars have been so succesful over the last 3 years

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Brand loyalty is dependent on strong online offerings

Posted on in Business News

design The recent UK Customer Brand Loyalty Survey finds that digital differentiators like accessible websites, personalised offers and fast and interchangeable delivery times are becoming crucial features to the success of brands and reengaging loyal customers.

The survey identified that value for money (47%), poor customer service (37%), difficult return/refund policies (21%), long delivery times (17%) and bad websites (12%) are the key reasons why customers' question and reconsider loyalty to brands.
64% of UK customers actively look to try new brands, this is the area for retailers to invest in and focus their energy on. If customers are looking for brands that they can trust it is because they haven't found them yet and therefore as a retailer you need to make sure that your process is incredibly customer friendly and successful so that when they find what they are looking for they stay loyal.

For customers, 50% value slick websites and 49% value personalised offers, these two features are the most effective means of keeping new customers coming back.

Already established loyalty schemes are limiting and very generic, therefore the introduction of a new scheme that is tailored to not only the customer but also the retailer will help to promote those personalised offers and keep customers coming back. booost is a three-in-one app that offers loyalty, gifting and promotions all directly on your smartphone.

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