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17 Oct 2019

In honour of National Baking Week we would love to celebrate our brilliant baking shop and dazzling deli in the running to be named Best Small Shop of 2019!

15 Oct 2019

Sports Direct has voiced concerns about the dominance of Adidas and Nike and the high level of supplier power that they have in the sportswear industry.

14 Oct 2019

Chess lists the 7 top benefits of outsourcing IT during uncertain political times.

14 Oct 2019

This year we are delighted to say that there has been a couple of fine food shops shortlisted, this includes a wine merchant and a cheesemonger.

14 Oct 2019

The FCA have announced that on the 9th December 2019 the Approved Persons Regime will be replaced with the Senior Managers and Certification Regime.

11 Oct 2019

Both retailer and visitor registration is now open for CHSI Stitches 2020

9 Oct 2019

Mastercard have announced that from October 2019, Mastercard (and GlobalPayments) systems can support sending an authorisation request containing both the digital wallet and 3D Secure (3DS)...

8 Oct 2019

Over the next 4 weeks we will be introducing a few shops at a time and telling you about the fantastic ways in which they continue to help their communities and why they stood out to the judges.

8 Oct 2019

CyclingIndustry.News is seeking to compile a health report of the UK bike retail channel for the third year running.

7 Oct 2019

Why barbers, beauty salons, vape stores, cafes and tearooms, along with restaurants and bars have been so succesful over the last 3 years

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Effective email marketing campaigns

Posted on in Business News , Cycles News

design Newsletters are an incredibly popular means to engaging with consumers but on any given day our inboxes are flooded with a plethora of automated email newsletters, so how do you stand out?

An effective marketing campaign should be written to attract attention within a busy inbox. Any marketing campaign should have a unique personalised touch, imagery, a responsive design and an appropriate call-to-action.

Unique personalised touch and imagery

Any marketing newsletter needs to be personalised to the reader and engaging to look at. No one wants to read an email that is a wall of text, visuals and colours are a great way to break up text and engage with your readers.

Responsive design

Any good email marketing campaign should be designed for all devices. More and more consumers are engaging with online content and emails through their mobile devices.

Call-to-action

Without having an effective and appropriate call-to-action an email marketing campaign with engaging imagery, a personalised touch and that is designed for desktops, tablets and mobiles will not work.

With every email marketing campaign, you need to ask yourself what do you want your reader to do next?

Hubspot has created a free template for planning and tracking email marketing campaigns, click here to download it now.

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