Cycling Industries Europe
Posted on in Business News , Cycles News
Cycling Industries Europe is the new body to be created and operated separately from the European Cyclist's Federation. Companies like Accell, PON and Shimano are behind this idea and leading men in the project, Kevin Mayne and Tony Grimaldi.
Mayne's aspiration is to unite the private sectors voices in cycling, bringing a new power to cycling under one structure, under one vision.
"We have a vision: an effective lobby for incentives and investments from the EU and governments [and] growth in cycling employment and investment in Europe."
Currently, the EU has the fastest growing and most profitable e-bike market in the world and with a new cycling strategy that is planning for a 50% growth in cycling, this market is looking to grow rapidly.
With 1.5 billion Euro being put towards cycling investments, primarily in infrastructure, Mayne and Grimaldi see the market growing further.