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12 Jun 2019

The Government recently announced the introduction of e-bikes into the Cycle to Work scheme. The addition of e-bike within the Cycle to Work scheme could help more commuters turn to greener...

12 Jun 2019 | 2 comments

The e-bike market is forecasted to grow further across the UK competing with the car for short distances.

12 Jun 2019

The APPCG hope you can join their next meeting on the industrial case for cycling

12 Jun 2019

The UK's trade show for the creative craft industry brings together over 6,000 craft buyers looking for new ideas and innovative suppliers.

12 Jun 2019

The growth of the online market space within retail is having a wider effect on the high street.

12 Jun 2019

For decades now the majority of the cycles industry has been made up of men. The industry has overlooked other demographics and target audiences that are interested in cycling.

12 Jun 2019

Newsletters are an incredibly popular means to engaging with consumers but on any given day our inboxes are flooded with a plethora of automated email newsletters, so how do you stand out?

12 Jun 2019

The Association of Convenience Stores (ACS) and the Home Office have been campaigning to raise awareness of violence and abuse towards retailers to encourage action and change.

12 Jun 2019

Social media has become a massive part of business marketing to improve brand loyalty, engage with consumers and build stronger consumer relationships.

5 Jun 2019

Getting more people on bikes and using their local bike shops is a shared goal of Love to Ride and the ACT so we are doing it together.

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Children will live longer thanks to 'Mini Holland' cycle areas

Posted on in Cycles News , Outdoor News

Children living in the London Borough of Waltham Forest are predicted to see their life expectancy increase by an average of six weeks thanks to the award-winning Mini Holland scheme in the area.

kids on bikes photoResearchers at King's College London predict that the extended life-expectancy could apply to children in the north east London borough who were born in 2013, the year the £30 million Mini Holland scheme was implemented, reports the London Evening Standard.

The study was commissioned by Waltham Forest Council from the Environmental Research Group at King's and is entitled Air Quality: concentrations, exposure and attitudes in Waltham Forest.

The borough's 265,000 residents would benefit, gaining a total of 41,000 years of extra life if air quality continues to improve because of a fall in traffic in residential areas, the study said.

Further rises in life expectancy are expected when a second King's study looks at the rise in "active travel", such as walking and cycling. The environmental research group at King's said Mini Holland could reduce school-run emissions by seven per cent by 2020, when the programme is completed.

King's researcher David Dajnak said: "Waltham Forest's interventions such as the Mini Holland scheme and additional infrastructure aimed at reducing the dominance of traffic are leading the way for healthier, less-polluted cities."

Heidi Alexander, Sadiq Khan's deputy mayor for transport, said: "Waltham Forest is leading the way in creating healthier streets and we want more boroughs to follow their example."

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