Search News

Results: 1-10 of 2150

Start again

14 Nov 2018

Read about the 2018 Best Small Shops Competition right here

12 Nov 2018

The UK consumer landscape is one that is reshaping and remoulding itself all the time

12 Nov 2018

London's High Streets are struggling with the retail landscape moving into the online space

12 Nov 2018

The Cycling Industry Club is creating a new body within them, the Cycling Industries Europe

9 Nov 2018

With the new budgey plan being released at the end of October, read all about it and more here.

3 Nov 2018

With the new budget plan being released at the end of October, read all about it and more here

1 Nov 2018

The government is finally getting involved and taking a step in the right direction 

25 Sep 2018

It's not too late for you, your staff and customers to get involved

24 Sep 2018

Chains and independent businesses have been forced to close in the last year

24 Sep 2018

To assist in green last mile delivery

Back to news menu

Email marketing with free setup for ACT members

Posted on in Cycles News

86% of marketers say email marketing is ‘important' or ‘very important' to their multichannel marketing strategy.

Despite the fact that social media has made engaging with consumers even easier in recent years, email marketing is still considered one of the most important marketing channels for businesses.

In fact, 73% of marketers rate email as the number one digital channel for ROI, according to a separate study by Econsultancy, which also suggests email marketing generates around £29bn of retail sales annually in the UK, excluding offline sales influenced by email.Whether you are looking to get started with e-mail marketing, or need to start afresh following the introduction of GDPR, Mailshot Monkey has a solution.

The new service, which launched in May offers the tools to take your subscribers through a simple re-consent process, manage new subscriptions, create stunning newsletters and distribute them via the Mailshot Monkey mail servers. And then handle all bounces, unsubscribes and SPAM complaints automatically, while giving you full reporting, in real-time.

The team behind Mailshot Monkey is Caffeine Injection; a growing online services agency headed up by industry long-timer Steve Baskerville, who until 2016 owned and managed his own bike shop and stand-alone cycle repair business.

Discussing the new venture Baskerville said "Caffeine Injection manages newsletters for bike shops as part of our wider portfolio of services. With GDPR coming we immediately spotted a gap in the market: The bulk email (newsletters) sector is dominated by a handful of players who are not ideally suited to the less tech-savvy small business. So, using our bike shop clients as the guinea-pigs, we built Mailshot Monkey to fill the gap."

Baskerville's background in the bike trade not only gave the Mailshot Monkey development team an operational edge but a unique insight how to cater to the small, often time poor, business.

"Bike shops, like most small businesses, are run by people who are not much interested in things like websites and newsletters. They accept they need them, but don't want to be too involved. Our goal is always to offer services that don't add to the workload but lessen it while providing a level of support that goes above and beyond," says Baskerville.

He continued: "With Mailshot Monkey I know we've got a great service that takes all the guesswork out of GDPR & newsletters at an unbeatable price".

The Mailshot Monkey service is only £5 per month for those who want to build their mailing lists or £15 per month for those who also want to send out regular GDPR compliant newsletters. They also offer a fully managed newsletter service from only £50 per month.

What's more, if you're an ACT member, the setup is entirely free!

Find out more here.




Back to news menu

Add a comment

It is quicker to comment when you login

Your email address will only be used to contact you regarding this comment. We will not share your email address with anyone and it will not be published on the website.