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15 Feb 2019

The Department for Business, Energy and Industrial Strategy's have proposed to increase engagement with microbusinesses to build their awareness and understanding of the use of smart meters

15 Feb 2019

The Department of Environment, Food and Rural Affairs' have proposed to extend the carrier bag charge

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12 Feb 2019

Madison has produced another amazing and impressive line-up of speakers from inside and out of the cycling industry.

11 Feb 2019

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11 Feb 2019

A new guidance has been published for the retail sector with information on preparing for the EU exit

11 Feb 2019

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8 Feb 2019

Prevent Breast Cancer is named the first charity of the year for the Prudential RideLondon-Surrey 46

8 Feb 2019

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8 Feb 2019

Yarn Shop Day is back for 2019 and in its sixth year!

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Email marketing with free setup for ACT members

Posted on in Cycles News

86% of marketers say email marketing is ‘important' or ‘very important' to their multichannel marketing strategy.

Despite the fact that social media has made engaging with consumers even easier in recent years, email marketing is still considered one of the most important marketing channels for businesses.

In fact, 73% of marketers rate email as the number one digital channel for ROI, according to a separate study by Econsultancy, which also suggests email marketing generates around £29bn of retail sales annually in the UK, excluding offline sales influenced by email.Whether you are looking to get started with e-mail marketing, or need to start afresh following the introduction of GDPR, Mailshot Monkey has a solution.

The new service, which launched in May offers the tools to take your subscribers through a simple re-consent process, manage new subscriptions, create stunning newsletters and distribute them via the Mailshot Monkey mail servers. And then handle all bounces, unsubscribes and SPAM complaints automatically, while giving you full reporting, in real-time.

The team behind Mailshot Monkey is Caffeine Injection; a growing online services agency headed up by industry long-timer Steve Baskerville, who until 2016 owned and managed his own bike shop and stand-alone cycle repair business.

Discussing the new venture Baskerville said "Caffeine Injection manages newsletters for bike shops as part of our wider portfolio of services. With GDPR coming we immediately spotted a gap in the market: The bulk email (newsletters) sector is dominated by a handful of players who are not ideally suited to the less tech-savvy small business. So, using our bike shop clients as the guinea-pigs, we built Mailshot Monkey to fill the gap."

Baskerville's background in the bike trade not only gave the Mailshot Monkey development team an operational edge but a unique insight how to cater to the small, often time poor, business.

"Bike shops, like most small businesses, are run by people who are not much interested in things like websites and newsletters. They accept they need them, but don't want to be too involved. Our goal is always to offer services that don't add to the workload but lessen it while providing a level of support that goes above and beyond," says Baskerville.

He continued: "With Mailshot Monkey I know we've got a great service that takes all the guesswork out of GDPR & newsletters at an unbeatable price".

The Mailshot Monkey service is only £5 per month for those who want to build their mailing lists or £15 per month for those who also want to send out regular GDPR compliant newsletters. They also offer a fully managed newsletter service from only £50 per month.

What's more, if you're an ACT member, the setup is entirely free!

Find out more here.




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