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23 Sep 2021

HM Treasury has published a progress update on its Plan for Jobs as well as a record £650 billion infrastructure investment

22 Sep 2021

The report focuses on what the Government should consider including in their upcoming second Cycling and Walking Investment Strategy (CWIS) to harness the wider positive work already being done...

21 Sep 2021

Selling electric scooters without clear warnings is breaking the law, according to minister

17 Sep 2021

All ACT members are invited to join in on the APPGCW inquiry report launch. Please contact the ACT if you would like to join in and we...

16 Sep 2021

There's so much to be learned from the success (or lessons) of others, particularly when it come to the ever-moving landscape of social media. So, every week Maybe* dig through all the data to...

15 Sep 2021

Read which lucky bike shops and customers were chosen to receive Local Bike Shop Day prizes

14 Sep 2021

Green Streetis a guide to helping smaller retailers & hospitality businesses work together to slash their carbon footprint and become more sustainable as quickly as possible.

14 Sep 2021

From 1st April 2022, employer NICs will increase by 1.25 percentage points. Employee NICs will also increase by 1.25 percentage points, including for workers above state pension age

13 Sep 2021

Local Bike Shop Day 2021, administered by the Association of Cycle Traders (ACT), was supported by a record number of cycling organisations and bike shops

9 Sep 2021

Join tax compliance company Avalara for a webinar as they cover IOSS & selling into the EU, on Thursday 30th September at 11am.

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Live stream shopping for YouTube tests for launch

Posted on in Business News , Cycles News

Social media is a busy world, and the past week has been no different. Maybe* have pulled together some of the top, recent headlines. Read on to discover the Olympiad emojis and live stream shopping on YouTube, and say goodbye to Twitter Fleets.

Join in the conversation with us over in the Maybe* Facebook group to talk all things social!

Twitter reveals new hashtag emojis for 2020 Summer Games

With the 32nd Olympic games about to kick-off in Tokyo, Twitter has outlined how it's looking to help users take part in discussion around the event.

From Twitter: ‘Fans worldwide can use the official Olympics Twitter emoji throughout the Games. The emoji will unlock when you Tweet #Olympics and related hashtags in more than 30 languages. Twitter will also have emojis for each country competing, unlocked when you Tweet three-character country hashtags. Lastly, fans can cheer on the Refugee Olympic Team during the Games by Tweeting #EOR to unlock their team emoji.'

Instagram improves accessibility with language translations in Stories

From now on, when you see a Story with overlaid text in another language, you'll have the option to translate that text on-screen. According to Instagram, over 90 languages are currently supported through this functionality - though currently translations are only available for text, with no capacity for direct audio conversion.

Even without translated audio, this move from Instagram could still considerably improve accessibility - while for brands, it may also provide a means to branch into new markets, with promotions that can be easily translated by users within the app.

Twitter gets a ‘dislike' button, but it's not quite what you're thinking

It may sound like Twitter is planning to introduce a ‘dislike' feature on Tweets, however the platform is currently running a test to sense-check Tweets (on iOS only), offering users the option to up-or-down votes in replies. Up votes will be recorded as likes, however down votes won't be recorded anywhere on the Tweet itself at all, and will not be made public.

Twitter says "We're hoping to better understand what people believe are relevant replies, and how that matches up to what Twitter suggests as most the relevant replies under a Tweet."YouTube tests live stream shopping
Similar to TikTok's experiment with live-stream shopping, YouTube will soon begin a new test of in-stream shopping within its live-streams, using a small number of creators, as part of the ongoing expansion of its creator monetisation and eCommerce tools.

With a broader shift in shopping related content in other apps, the indication is that in time we will see user behaviours change, and the expectations of the platforms shift as a result.

 

Live stream shopping youtube

Farewell to Fleets
Fleets, Twitter's answer to the popular Stories feature on other apps, will be discontinued in August. According to Twitter, the platform is evolving and is trying ‘bigger, bolder things to serve the public conversation.'

So, goodbye to Fleets; a feature that turned out to be more fleeting than planned.

 

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