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22 Mar 2024

Rob Brown, co-director of Dalby Forest Cycle Hub, a not-for-profit hire scheme has been nominated for the Tourism Superstar 2024 award, run by VisitEngland.

21 Mar 2024

ACS (The Association of Convenience Stores) and the Federation of Independent Retailers (The Fed) have both welcomed a new report published by the Association of Police and Crime...

21 Mar 2024

As reported by Healthstores UK, new data contained in the 2024 Soil Association Organic Market report shows that independent retailers delivered an impressive 10% growth in 2023, with...

21 Mar 2024

An independent bottle shop and bar in Cheltenham has been named as the UK's Independent Beer and Wine Retailer of the Year 2024 at the Drinks Retailing Awards. 

21 Mar 2024

A number of organisations, including Bira (the British Independent Retailers’ Association), other trade associations, BIDs and unions have met with officials from the Welsh Government to...

21 Mar 2024

The British Independent Retailers’ Association (Bira) has reacted to data released by PwC and the Local Data Company exploring the state of the UK retail landscape.

6 Mar 2024

The Greeting Card Association has reacted to a BBC Panorama programme lifting the lid on Royal Mail management prioritising parcel delivery over letters, which it says are in contradiction of...

4 Mar 2024

Pop star Kate Bush has been announced as an ambassador for this year's Record Store Day, on 20 April.

4 Mar 2024

The British Book Awards has announced its shortlist for Independent Bookshop of the Year. 

4 Mar 2024

The ACT is happy to confirm the date for Local Bike Shop Day 2024 as Saturday 4 May, the weekend of the early May Bank Holiday.

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How to put product at the front and centre of your social media strategy

Posted on in Business News , Cycles News

Social media is awash with tricks, tactics and strategies. Sometimes there are too many approaches to choose from and it can be difficult to know how to best spend your time and effort. This week Maybe* are introducing you to Wool Warehouse, a crafting haven for which product is king. Here the owners share their social media tips so that you can learn from their product-led approach.

A product first approach

Wool Warehouse is an indie business based in Leamington Spa, Warwickshire which has scaled from a single store to a huge online business.

Wool Warehouse is owned and run by Holly and Andy. Though the business has developed into an online heavyweight, it is still a bricks-and-mortar retailer with customers flocking to buy yarn from the Leamington Spa premises.

Proud to be an independent retailer, the shop owners focus heavily on social media - a strategy which proved critical during the multiple lockdowns. They approached the challenging period with a clear and simple social media mantra: 'Product, product product'.

Wool Warehouse brings its products to life by showing the variety and breadth of ways the products can be used. Holly and Andy use video so followers can see the products in action, as well as finished ‘makes' from customers or members of staff. On Instagram Stories followers can expect to find product and patterns providing a constant supply of fresh, creative inspiration.

Wool Warehouse knows how to engage an audience and the team uses a selection of crafting and product related hashtags. They ensure they tag customers or influential crafters who do great things with their products and re-share content from other crafters.

It's not just the business but the whole team which is heavily present and passionate on social media. They regularly feature in content using the product which helps customers get to know the real people behind the scenes. This approach has helped them retain their indie reputation despite the business' significant online presence.

For a business like Wool Warehouse, product is key. Whether it's a specific thread or wool; a pattern or a finished crafted item; they understand their customer's requirements and create content that resonates.

 

Improve your social media with Maybe*

ACT Gold members can benefit from 20% discount and Silver members benefit from 10% discount. Maybe* also hold monthly social media masterclasses on the first Wednesday of every month at 8pm.

Sign up for the master class

Find out more about how Maybe* can benefit your business here.

 

 

 

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