The Maybe* 2020 Retail Report investigating what shoppers want
Posted on in Business News , Cycles News
To gauge the intentions of the British public, Maybe* has gathered 20,000 answers from regions across the UK to understand if and when they'll return to the shops, and what their concerns are when they do.
Statistics gathered include:
- 90% of people surveyed plan to return to High Street shops
- 47% of shoppers are nervous about returning to the High Street
- 45% say they plan to shop less than they did before COVID-19
- On the positive side, 43% say they plan to shop the same amount on the High Street as they did before COVID-19, and 7.5% say they plan to shop more than they did before!
The report also details the measures that shoppers expect to see retailers introduce in order for them to return through their doors.
Polly Barnfield, OBE, CEO of Maybe* encouraged retailers to read the report by saying "Retailers and Placemakers need be aware of what is making consumers nervous so they know what are the key factors to improve their shopping experience and how to reassure shoppers that they will be safe.
This reports helps reveal the attitudes people have towards returning to the shops but also, the pro-active action that can be taken to get more people back sooner.
We believe that it is vital that Retailers and Placemakers know what shoppers expect and how their concerns are shifting.
That's why Maybe* is delivering this ongoing research, so everyone knows what shoppers want in the 'new- normal' world we find ourselves in"
The results of all UK regions were collected via a series of Facebook posts connected to a Facebook Messenger chatbot. The survey will be re-run regularly.
If there's a question you would like to see added, please join the new Facebook Group.