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22 Mar 2024

Rob Brown, co-director of Dalby Forest Cycle Hub, a not-for-profit hire scheme has been nominated for the Tourism Superstar 2024 award, run by VisitEngland.

21 Mar 2024

ACS (The Association of Convenience Stores) and the Federation of Independent Retailers (The Fed) have both welcomed a new report published by the Association of Police and Crime...

21 Mar 2024

As reported by Healthstores UK, new data contained in the 2024 Soil Association Organic Market report shows that independent retailers delivered an impressive 10% growth in 2023, with...

21 Mar 2024

An independent bottle shop and bar in Cheltenham has been named as the UK's Independent Beer and Wine Retailer of the Year 2024 at the Drinks Retailing Awards. 

21 Mar 2024

A number of organisations, including Bira (the British Independent Retailers’ Association), other trade associations, BIDs and unions have met with officials from the Welsh Government to...

21 Mar 2024

The British Independent Retailers’ Association (Bira) has reacted to data released by PwC and the Local Data Company exploring the state of the UK retail landscape.

6 Mar 2024

The Greeting Card Association has reacted to a BBC Panorama programme lifting the lid on Royal Mail management prioritising parcel delivery over letters, which it says are in contradiction of...

4 Mar 2024

Pop star Kate Bush has been announced as an ambassador for this year's Record Store Day, on 20 April.

4 Mar 2024

The British Book Awards has announced its shortlist for Independent Bookshop of the Year. 

4 Mar 2024

The ACT is happy to confirm the date for Local Bike Shop Day 2024 as Saturday 4 May, the weekend of the early May Bank Holiday.

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Effective email marketing campaigns

Posted on in Business News , Cycles News

design Newsletters are an incredibly popular means to engaging with consumers but on any given day our inboxes are flooded with a plethora of automated email newsletters, so how do you stand out?

An effective marketing campaign should be written to attract attention within a busy inbox. Any marketing campaign should have a unique personalised touch, imagery, a responsive design and an appropriate call-to-action.

Unique personalised touch and imagery

Any marketing newsletter needs to be personalised to the reader and engaging to look at. No one wants to read an email that is a wall of text, visuals and colours are a great way to break up text and engage with your readers.

Responsive design

Any good email marketing campaign should be designed for all devices. More and more consumers are engaging with online content and emails through their mobile devices.

Call-to-action

Without having an effective and appropriate call-to-action an email marketing campaign with engaging imagery, a personalised touch and that is designed for desktops, tablets and mobiles will not work.

With every email marketing campaign, you need to ask yourself what do you want your reader to do next?

Hubspot has created a free template for planning and tracking email marketing campaigns, click here to download it now.

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