Search News

Results: 61-70 of 2565

Start again

8 Apr 2020

NearSt compares an increase in web traffic with key events over the last few weeks. NearSt concluded from this data that in uncertain times shoppers want certainty, as well as listing 3 lessons to...

6 Apr 2020 | 4 comments

The ACT has initiated a campaign to support retail owners with a scheme comparable to theJob Retention Scheme for our employees.

3 Apr 2020

The Business Secretary has called on high street lenders to ease access to the Coronavirus Business Interruption Loans Scheme (CBILS) for small independent retailers during the crisis.

2 Apr 2020

The National Living Wage and National Minimum Wage rates increased yesterday, following recommendations made to the Government by the Low Pay Commission

1 Apr 2020 | 2 comments

If you are an NHS or Key Worker get in touch with Freewheel for a free care package worth £100!

1 Apr 2020

Decarbonising transport: setting the challenge states the current challenges and steps to be taken when developing the transport decarbonisation plan.

31 Mar 2020 | 3 comments

As Local Bike Shop Day is a day encompassing the whole trade, the final judgement was given to the bike shops that had signup to take part. Out of all the respondents the overwhelming majority -...

31 Mar 2020

The Treasury Select Committee led by Mel Stride MP, has challenged the Association of British Insurers (ABI) regarding the support offered to business via their members, with specific regard to...

30 Mar 2020

According to the Northern Ireland Executive Office, bicycle shops are included on the list of essential shops that "can continue to operate but are under a legal duty to adopt social distancing...

27 Mar 2020

ActSmart partner NearSt introduce the option to add WhatsApp chat functionality on your NearSt shop page!

NearSt investigates shopping behaviour changes with high street shops under lockdown

Posted on in Cycles News

Since the announcement made by the Prime Minister on the 23rd of March that all non-essential retail must close, shoppers have been forced to change the ways that they shop.

While Google's aggregated location data shows a 46% decline in footfall to UK grocers and pharmacies, people still want to shop in their local stores.

Following on from this, NearSt investigated the trends occuring in their own data.

Traffic to NearSt Shop Pages rose 235% in March



Visitors to Shop Pages in March, compared to February (source:, 2020)

According to NearSt, this rise in traffic to their own pages is most unusual. According to their data, shoppers generally experience NearSt through "Google Local Inventory Ads" and "See What's In Store". Only occasionally do they click through to NearSt Shop Pages for more information about a shop. Most of what they are looking for can be found in Google, which runs on NearSt's data. So why the sudden rise in traffic to the NearSt pages?

What actions are shoppers looking to take?

In addition to the rise in traffic, NearSt also reported clicks on buttons providing additional information dramatically increasing. With three in particular standing out:

  • Searches for in-stock products: ⬆️ 173%
  • Checking opening hours: ⬆️ 494%
  • Calling shops: ⬆️ 598%

All of these are actions that can be completed within Google, but shoppers are taking additional steps to double check that the items they want are definitely available and that the shop is definitely open. From this data, NearSt have concluded that shoppers don't want to risk a wasted visit.

NearSt then compared this growth in traffic against key events, in order to investigate how these events influenced shopper behaviour.




Visitors to Shop Pages in March, compared to February (source:, 2020)


  • March 13th - Panic buying begins after UK jumps to 200+ daily cases
  • March 16th - Social distancing introduced
  • March 24th - UK lockdown comes into force

In uncertain times shoppers want certainty

March 13th and March 24th both represented moments of increased uncertainty for shoppers.

NearSt have concluded that this data reflects shoppers maintaining a desire to continue using their local high street stores but needing a safe, certain way to do so. Providing both information and a human contact to verify that information helps provide certainty and keeps people shopping.

3 lessons to be learned from this behaviour change

  1. Product availability is essential for shoppers to feel confident in making a shopping trip
  2. Shoppers expect to engage directly with shops much more - whether via email, phone, social media or WhatsApp
  3. Shoppers will quickly expect this additional in-store inventory availability information and shop interaction as the new benchmark

While these are only early signals and the behaviour is very fresh, it gives a view of what the rest of this year could look like.

NearSt believe that the rest of the year is likely to see an increase in customers with targeted shopping journeys, as opposed to shopping as a leisure activity. They also concluded that tools like Google ‘See What's In Store' and ‘Local Inventory Ads' will likely become more important to get local shoppers into shops.

Find out more how you can use NearSt's retail technology to drive footfall to your store.

Add a comment

It is quicker to comment when you login

Your email address will only be used to contact you regarding this comment. We will not share your email address with anyone and it will not be published on the website.