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12 Jun 2019

The growth of the online market space within retail is having a wider effect on the high street.

12 Jun 2019

For decades now the majority of the cycles industry has been made up of men. The industry has overlooked other demographics and target audiences that are interested in cycling.

12 Jun 2019

Newsletters are an incredibly popular means to engaging with consumers but on any given day our inboxes are flooded with a plethora of automated email newsletters, so how do you stand out?

12 Jun 2019

Social media has become a massive part of business marketing to improve brand loyalty, engage with consumers and build stronger consumer relationships.

12 Jun 2019

The UK's trade show for the creative craft industry brings together over 6,000 craft buyers looking for new ideas and innovative suppliers.

12 Jun 2019

The Association of Convenience Stores (ACS) and the Home Office have been campaigning to raise awareness of violence and abuse towards retailers to encourage action and change.

5 Jun 2019

Getting more people on bikes and using their local bike shops is a shared goal of Love to Ride and the ACT so we are doing it together.

30 May 2019

15 key things to check when building a landing page

29 May 2019

A new survey focusing on small retail businesses has revealed a few surprising findings.

29 May 2019

The definitive guide to safer cycling is a four part series that offers crucial information on important cycling safety statistics as well as helpful tips and advice

How retailers are responding to online growth

Posted on in Business News , Cycles News

street shopsAmazon is set to take 19.8% of the UK online retail market within the next five years.

The growth of the online market space within retail is having a wider effect on the high street. According to a report from the ONS, there is a decline in retail businesses and jobs that is balanced by a rise in residential housing and in restaurants.

This should not necessarily be seen as a negative effect as it is making the high streets more rounded, this rebalancing of the high street could give more people reasons to come to the high streets, not only to buy, but also to eat and to live.

For independent retailers, moving into the online market space is not always the answer especially if you are putting the customer at the centre of your business model. Independent retailers and larger corporate retailers are not the same, the customers are different, the products and services are different and the culture is different.

By understanding what a customer wants and needs, a business can then develop and rebuild the business model to the customer.

Loyalty programmes and schemes are becoming more and more popular among retailers, however, these loyalty schemes are not targeted at independent retailers. booost is the only scheme that is created solely for independent retailers. But, it is more than just a loyalty scheme, it is a three-in-one app that offers loyalty, gifting and promotions.

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