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5 Jun 2023

The government has published guidance to help businesses prepare for the ban on single-use plastics which is due to come into force in October.

1 Jun 2023

A report published by financial institution Claro Money’s wellbeing division on the effects of money worries for retail workers found that 73% of retail workers feel negatively about their...

24 May 2023

Whilst it has welcomed some elements of the Welsh Retail Action plan, the Federation of Independent Retailers (the Fed) said more is needed to be done to support smaller businesses.

22 May 2023

More than two-fifths (44%) of customer service staff are considering leaving their roles due to increasing levels of cost-of-living fuelled abuse from customers.

22 May 2023

More than half of Britons (55%) say they have received helpful life advice from a local small business owner, new research reports.

18 May 2023

A lobby group has warned of the “startling rise in the cost of accepting cards” for small businesses after the European chief of Mastercard defended the fees it levies on merchants.

18 May 2023

It has been reported by This Is Money that HMRC now holds 55 billion items of taxpayers' data, including email and bank records, as it cracks down on tax avoidance. The data is held on its...

16 May 2023

Cycling UK has opened nominations for its annual 100 Women in Cycling list, which celebrates the inspirational women working in the cycle sector.

16 May 2023

Bike sales in 2022 were lower than 2021 throughout Europe's main markets, Bike Europe has reported, but e-bike sales continue to thrive - although the UK seems to be the exception.

9 May 2023

A mixed picture is emerging about the effect of the Coronation weekend across the UK's retail sector.

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Independent retailers look to loyalty schemes to keep up with supermarkets

Posted on in Business News

convenience storeIndependent retailers are racing to keep up with rivals and retain customers as the battle for loyalty intensifies among supermarkets.

Last month, Co-op announced it was following Tesco and Sainsbury’s by introducing lower prices exclusively for members of its loyalty programme. Last year, Tesco saw a huge uptake of its Clubcard, and Sainsbury’s recently refreshed its Nectar Prices scheme.

Speaking at the ACS Conference in Birmingham last week, PwC’s head of consumer markets, Lisa Hooker, urged convenience stores to prioritise delivering loyalty locally now, “to retain and engage customers” in a “difficult economic environment”.

Speaking to Better Retailing, Mandeep Singh, owner of Premier Singhs in Sheffield, introduced a coffee loyalty scheme in his store two years ago to compete with Tesco.

“Usually, we charge £1.49 for a coffee, but with the card it’s £1. We give away a barcoded card that we scan every time they make the purchase. We’ve gone from selling virtually zero cups a week to 700. It doesn’t have to be complex. Let someone else be first and adapt it yourself second.”

Mo Razzaq, owner of Premier Mo’s in Blantyre in Glasgow, is also in the process of relaunching his own scheme, which uses a QR code giving customers the chance to earn money off their shop every time it is scanned.

Several convenience specific programmes have been created in the past year by providers helping to give retailers a head start.

Ian Hepworth, Managing Director of Jisp Rewards, which launched last year, said:

“80% of UK shoppers now regularly use a smartphone loyalty rewards or voucher redemption service and this has been driven by the cost-of-living crisis placing greater stress on shoppers’ budgets, with consumers sighting rising grocery prices as the second biggest concern after energy costs.”

He added that programmes like this “help increase brand awareness, as customers are reminded of the retailer’s brand every time they use a card”.

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