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17 Jan 2022

Thereis now less than three months until all VAT-registered retailers are required to submit quarterly VAT updates and annual returns via the government's Making Tax Digital (MTD) system.

11 Jan 2022

Applicationsfor the Government's latest additional incentive payment of £3,000 opentoday (11 January 2022) for employers who have hired an apprentice(s) over the winter.

11 Jan 2022

Following an increase in counterfeit notes, the "Know your Scottish Polymer £50 notes" document assists retailers in determining whether the Polymer Scottish£50 notes they receive as...

11 Jan 2022

The Greeting Card Association (GCA) have created the 2022 Valentines DayToolkit full of resources to help retailers promote Valentine's Day in their stores and online.

6 Jan 2022

Research shows 45% of people are unwilling to use a bike if there is no secure parking at their destination. HUDJO fixes this problem by encouragingcyclists to hop on their bike and cycle...

6 Jan 2022

A rising demand for retail property to be used for leisure and hospitality businesses has given "renewed optimism" for some UK high streets and shopping districts, according to industry experts.

5 Jan 2022

Maybe* have rounded up the best social media posts of 2021 so you can take those lesson into 2022 and hit the ground running!

5 Jan 2022

This year will bring everything expected at iceBike* but in a digital format in a whole month of content from Monday 21st February all the way through to Friday 18th March.

16 Dec 2021

As a member of the cycling trade we want your opinion on what date Local Bike Shop Day should fall within the May Bank Holiday, and how you'd like to celebrate it!

16 Dec 2021

You can be a HUDJO host by using any existing secure space on your business premises. By keeping bikes secure you generate additional income and give people more reason to visit you.

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Maybe* analyses the best of Independents' Day across the UK

Posted on in Business News , Cycles News

Jindependents+day+branding+FINAL-01uly 3rd and 4th marked Independents' Day weekend - a national initiative to celebrate independent retail, spearheaded by Indie Retail UK. Over course of the weekend, retailers get involved by running special events and promotions. This years' event was sponsored by Local Rewards, and Maybe* have compiled the best posts from the campaign to inspire you to continue the amazing Independents' Day energy across social media all year round.

 

What was the best performing post in the Independents' Day conversation?

Solihull's indie lifestyle store Liv's earned the most engagement in all the posts in the #independentsday conversation. Liv's post captured the team in front of the store to mark the occasion, while the post copy delivered plenty of emotional and personal reasons to inspire followers to shop local and support indie.

Replicate this technique

You can mimic this approach for yourself all year round. Make sure you are personal by involving your team in your social media posts so customers can get to know the faces that will greet them when they step through your doors.

 

BIDs and councils get involved

It wasn't just retailers that were banging the indie drum.BIDs, councils and placemakers also took to social to show their support for Independents' Day.

Cirencester Council shone a light on the new indies it was welcoming to the town, while Visit Lincoln paired the Indie Day UK campaign with its Summer in Lincoln campaign by inviting indie businesses to share what they loved about being in business in Lincoln.

Replicate this technique

Whether you are a BID, council, local authority or tourism body, your indie businesses are a reason for people to visit your town or place. Champion them across social media regularly, tag in the businesses you are featuring and help your audience get to know what makes your place everything it is.

 

Shopping centres show their indie tenants love

Shopping Centre Rushden Lakes proved its offering is more than just the national names they play home to. Featuring a different indie business in the run up to Independents' Day, the centre made sure that it shone a light on the unique products and services its indie tenants offer shoppers.

Replicate this technique

Shopping Centres can take up space at the heart of their community as a destination to shop, eat and be entertained. As customers increasingly look for ways to shop small and shop local; introducing and supporting your tenants across social media, will inspire customers to visit you.

 

Key takeaway

To help businesses discover you and all the wonderful indies in your place, get your local High Street Guide from Local Rewards and share it across social media. It's choc full of special offers, prize draws and Instagram content from every business in your town or place.

To ensure you're continuing to build on the support for independent businesses now that Independents' Day is over, make sure you are using #shoplocal #supportlocal and #ilovelocal in your content alongside hashtags for your town and city.

 

 

Improve your social media with Maybe*

ACT Gold members can benefit from 20% discount and Silver members benefit from 10% discount. Maybe* also hold monthly social media masterclasses on the first Wednesday of every month at 8pm.

Sign up for the master class

Find out more about how Maybe* can benefit your business here.

 

 

 

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