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All ACT members are invited to join in on the APPGCW inquiry report launch. Please contact the ACT if you would like to join in and we...

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13 Sep 2021

Local Bike Shop Day 2021, administered by the Association of Cycle Traders (ACT), was supported by a record number of cycling organisations and bike shops

9 Sep 2021

Join tax compliance company Avalara for a webinar as they cover IOSS & selling into the EU, on Thursday 30th September at 11am.

8 Sep 2021

The Scottish Government has published its shared policy programme following the announcement of the Scottish National Party's power sharing partnership with the Scottish Green Party.

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6 Sep 2021

The Wellbeing Guide provides retailers with practical advice on how to support wellbeing for themselves and their colleagues.

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Top social media cycling trends of the month

Posted on in Business News , Cycles News

Maybe* has profiled the social media performance of the ACT Gold and Silver members to compile the top 10 by social media performance.


All the top 10 see their best social media posts on Instagram.

Bike businesses use a lot of hashtags that relate to the type of bike, the brand of bike and use a lot of niche hashtags. They also make sure they tag in partners, influencers, riders, stockists and manufacturers.

The cycling community across Instagram are heavily engaged, and using the niche tags and relevant brands and influencers is important to help make content discoverable.

 

Giant 

 

The cycling community do not just like a post, they are passionate contributors to a conversation and leave lots of comments.

Bike businesses should be encouraging this conversation by actively posing questions in their posts but also by ensuring they respond to all the comments and activity they receive on their posts.

 

bike vid 

 

It is common for bike businesses to use more than one image in their posts that show the bike as a full shot but also close up angles of certain features. Communicating the aesthetic, technical and performance features of a product is key.

close up 

 

 

Chain Reaction cycles are the most active, posting on average per day. They also earn the most amount of engagements per day as a result.

Trek and Specialised post less content than Chain Reaction but they see more engagement per post so the content works harder for them.

Due to the highly engaging and provoking nature of the cycling community on social media, businesses can post frequently. Most of the businesses are posting once per day, some average three times per day.

The cycling community responds well to multiple images of the same bike on a post featuring full and close up shots. Businesses could maximise engagement on these by posting them individually so they don't lose views on the sideways scroll.


This would help them reveal more over time, tease intrigue and continue to grow engagement without increasing content production efforts

Listening to and engaging in the conversations by manufacturers, influencers and relevant hashtags they are adding to their content will also help them reach new audiences within the cycling community and build relationships with them


The audience size of the top 10 members, social media activity, engagement, and best performing social media content 4th April - 9th May 2021

 

Name 
Followers 
Total posts
Total Engagements 
Average posts per day
 Average engagements per post  

Average engagements per day

Best post
 
Chain reaction cycles
 
1,218,721
 
428
 43,697  15  102  
1,507
 
View post
 
Giant
 2,634,689  
91
 41,934  
3
 461  

1,446
 
View post

Specialized uk
 3,712,439  
31
 
27,263
 1  
879
 940  
View post
 Trek  
2,906,215
 18  
23,879
 1  1,327  
823
 
View post
 Custom Riders Portsmouth  84,898  90  9,715  3  
108
 335  
View post
 Orange Mountain Bikes  167,535  31  
8,213
 1  
265
 283
View post
 Bikeactive  
30,865
 33  7,032  
1
 
213
 242
View post
 
Blazing Bikes
 23,250 13  6,664  <1  
513
 
230

View post
 Brick Lane Bikes  
123,531
 
36
 
6,149
 
1
 171  212  
View post
 Pinarello UK  
25,013
 
29
 
5,802
 1  200 200  
View post
               

 

 

Improve your social media with Maybe*

ACT Gold members can benefit from a 20% discount and Silver members benefit from 10% discount on Maybe* services. Maybe* also hold monthly social media masterclasses on the first Wednesday of every month at 8pm for all ACT members.

Find out more about the Masterclass and how Maybe* can benefit your business here .

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