Top social media cycling trends of the month
Posted on in Business News , Cycles News
e* has profiled the social media performance of the ACT Gold and Silver members to compile the top 10 by social media performance.
All the top 10 see their best social media posts on Instagram.
Bike businesses use a lot of hashtags that relate to the type of bike, the brand of bike and use a lot of niche hashtags. They also make sure they tag in partners, influencers, riders, stockists and manufacturers.
The cycling community across Instagram are heavily engaged, and using the niche tags and relevant brands and influencers is important to help make content discoverable.
The cycling community do not just like a post, they are passionate contributors to a conversation and leave lots of comments.
Bike businesses should be encouraging this conversation by actively posing questions in their posts but also by ensuring they respond to all the comments and activity they receive on their posts.
It is common for bike businesses to use more than one image in their posts that show the bike as a full shot but also close up angles of certain features. Communicating the aesthetic, technical and performance features of a product is key.
Chain Reaction cycles are the most active, posting on average per day. They also earn the most amount of engagements per day as a result.
Trek and Specialised post less content than Chain Reaction but they see more engagement per post so the content works harder for them.
Due to the highly engaging and provoking nature of the cycling community on social media, businesses can post frequently. Most of the businesses are posting once per day, some average three times per day.
The cycling community responds well to multiple images of the same bike on a post featuring full and close up shots. Businesses could maximise engagement on these by posting them individually so they don't lose views on the sideways scroll.
This would help them reveal more over time, tease intrigue and continue to grow engagement without increasing content production efforts
Listening to and engaging in the conversations by manufacturers, influencers and relevant hashtags they are adding to their content will also help them reach new audiences within the cycling community and build relationships with them
The audience size of the top 10 members, social media activity, engagement, and best performing social media content 4th April - 9th May 2021
| Name |
Followers |
Total posts |
Total Engagements |
Average posts per day |
Average engagements per post | Average engagements per day |
Best post |
| Chain reaction cycles |
1,218,721 |
428 |
43,697 | 15 | 102 | 1,507 |
View post |
| Giant |
2,634,689 | 91 |
41,934 | 3 |
461 | 1,446 |
View post |
Specialized uk |
3,712,439 | 31 |
27,263 |
1 | 879 |
940 | View post |
| Trek | 2,906,215 |
18 | 23,879 |
1 | 1,327 | 823 |
View post |
| Custom Riders Portsmouth | 84,898 | 90 | 9,715 | 3 | 108 |
335 | View post |
| Orange Mountain Bikes | 167,535 | 31 | 8,213 |
1 | 265 |
283 | View post |
| Bikeactive | 30,865 |
33 | 7,032 | 1 |
213 |
242 | View post |
| Blazing Bikes |
23,250 | 13 | 6,664 | <1 | 513 |
230 |
View post |
| Brick Lane Bikes | 123,531 |
36 |
6,149 |
1 |
171 | 212 | View post |
| Pinarello UK | 25,013 |
29 |
5,802 |
1 | 200 | 200 | View post |
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