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22 Mar 2024

Rob Brown, co-director of Dalby Forest Cycle Hub, a not-for-profit hire scheme has been nominated for the Tourism Superstar 2024 award, run by VisitEngland.

21 Mar 2024

ACS (The Association of Convenience Stores) and the Federation of Independent Retailers (The Fed) have both welcomed a new report published by the Association of Police and Crime...

21 Mar 2024

As reported by Healthstores UK, new data contained in the 2024 Soil Association Organic Market report shows that independent retailers delivered an impressive 10% growth in 2023, with...

21 Mar 2024

An independent bottle shop and bar in Cheltenham has been named as the UK's Independent Beer and Wine Retailer of the Year 2024 at the Drinks Retailing Awards. 

21 Mar 2024

A number of organisations, including Bira (the British Independent Retailers’ Association), other trade associations, BIDs and unions have met with officials from the Welsh Government to...

21 Mar 2024

The British Independent Retailers’ Association (Bira) has reacted to data released by PwC and the Local Data Company exploring the state of the UK retail landscape.

8 Mar 2024

Daniel Blackham, editor of industry magazine BikeBiz, has been writing about his experience of completing the Cytech technical one qualification at training provider Spokes People in Milton...

6 Mar 2024

Cytech partner Activate Cycle Academy, the largest and most recognised training provider of bike maintenance and technical training courses to the UK’s cycle industry, recently welcomed a...

6 Mar 2024

The Greeting Card Association has reacted to a BBC Panorama programme lifting the lid on Royal Mail management prioritising parcel delivery over letters, which it says are in contradiction of...

4 Mar 2024

Pop star Kate Bush has been announced as an ambassador for this year's Record Store Day, on 20 April.

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ACT is key partner in #BikeIsBest campaign to promote cycling development

Posted on in Business News , Cycles News

The ACT are proud to once again be supporting the #BikeIsBest campaign, although this time round bringing more to the table as a key partner.

The Bike is Best campaign was initially started back in May 2020, with the aim to unite leading cycling brands, retailers and organisations in joint campaign to show the UK public that #BikeIsBest and inspire a new demographic to take up cycling.

The campaign's hero film amassed over 3.1 million views on YouTube, with an advertising campaign securing over 18 million impressions and 32 million impacts across TV and billboards.

The award-winning successful industry-backed #BikeIsBest campaign is now back for 2021.

Fusion Media, who coordinated the #BikeIsBest campaign, have now formed the Cycling Marketing Board, a marketing communications agency specializing in cycling, and is paid for by bicycle brands, retailers and organizations to "entice new consumers to cycling, and diversify cycling's image with governments and in the media."

The move to form the Cycling Marketing Board comes after Bike is Best's research showed the huge potential in engaging new audiences, many introduced to cycling through the COVID-19 pandemic. Data showed that new cyclists were 59% male and 41% female, with women having been twice as likely to get on a bike during the pandemic. New cyclists were twice as likely to be from a BAME group. Furthermore, 29% of new cyclists expect to buy an e-bike in the future.

#BikeIsBest_BillBoard Live_2As the UK's largest cycle trade organisation the ACT have volunteered to support the campaign as much as possible. The membership organisation represents the interests of over 4,000 businesses involved in the cycle industry through promotion, business support and skills development. This provides a unique role in informing the trade of key movements that can benefit the industry as a whole.

The ACT's primary partnership role in the campaign will be to ensure that we not only see the UK public benefit from all of the campaign's hard work, but that these advantages are in-turn passed along to the IBD.

The campaign has already welcomed further support from even more industry partners, as well as third parties who are supporting the aims through promotion and advertising space. The ACT believes that this year's coordination and marketing efforts mean that the campaign will be more impactful than ever.

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