How Local Bike Shop Day boosted social media success with Maybe*
Posted on in Business News , Cycles News
ocal Bike Shop Day took place on 5th September and was the perfect time to celebrate the recent upturn in cycling and draw attention to all that local bike shops have done for people throughout the pandemic.
The revised date (moved from the earlier date of May 2nd) fell at an ideal time to celebrate two key themes; encouraging children to start cycling when they return to school and to encourage the nation to continue cycling after the summer weather comes to an end.
What were the results?
During the day, the hashtag #supportyourlocalbikeshop had a reach of 360,025, an increase of 380% in comparison to the reach achieved last year, as well as having over 400,000 impressions. The Local Bike Shop Day website had over 5,000 unique visitors with the most popular page being the 'find a local bike shop' search facility indicating consumers actively looking for their local participating shop.
How did Maybe* help?
Maybe* is an engagement and insight platform that helps businesses to deliver exceptional social media experiences that deliver business results.
The team at Maybe* run weekly webinars to give businesses exclusive insight, expert opinion and up-to-date case studies to help businesses to drive their organisations forward on social.
The Maybe* platform was used to assist with the running of the Local Bike Shop Day social media platforms. The Association of Cycle Traders (ACT), organisers of Local Bike Shop Day, said the following:
"The team at Maybe* were incredibly helpful and gave us an excellent demonstration of how to use the platform. Having all of our mentions, likes and comments from all social media platforms in one place made it a lot easier to ensure that we didn't miss out on anything and that we could engage with all who celebrated the day. This year's Local Bike Shop Day was the most popular one to date, and we will continue to use the Maybe* platform next year to boost social media engagement further still!".
To find out more about the Maybe* platform and how you can use it to drive your business forward visit their website here.