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14 Aug 2020 | 1 comment

Cycling UK have launched a new campaign- Pumped Up- to celebrate the joy of the bike across our towns, cities and countryside and reminding people about the fun and freedom that cycling...

13 Aug 2020

Comment from Karen Dear, Director of Operations at the CBA (Craft Bakers Association) on how Shop Local Week could benefit local bakery businesses

12 Aug 2020

Use these tips to promote your involvement with Local Bike Shop Day to increase the cumulative impact!

12 Aug 2020

With a month to go until entries close in the search to find Britain's Best Small Shop of 2020 Maybe*, which has been named as partner of this year's competition, has found that independent...

11 Aug 2020

The Government has begun Shop Local Week, seven days of concentrated activity encouraging shoppers to return to their local high street and shop safely.

6 Aug 2020

Increased scrutiny is being placed upon the UK's growing use of Buy Now Pay Later services

5 Aug 2020

The free ActSmart subscription offer was taken up by a large number of businesses across the UK, helping to raise hundreds of pounds for a great cause

5 Aug 2020

The brands currently bossing customer experience and the six key pillars to drive your business in the right direction

5 Aug 2020

Organisers say Local Bike Shop Day provides a perfect vehicle for cycle shops to encourage local residents to resurrect their own as well as their children's bikes, or upgrade or buy new if...

4 Aug 2020 | 1 comment

The Scotland Cycle Repair Scheme is funded by the Scottish Government and delivered through Cycling UK and participating retailers to provide free bike repair and maintenance workup to a...

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How The Arienas Collective are adapting to a changing market

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A recent study created in partnership with Visa has looked at case studies to evaluate the digital transformation of SMEs and how this may be affecting the future of commerce.

Fuelled by smart technologies, mobile devices, and 24/7 connectivity, the way consumers browse, shop, and pay has been moving toward digital means. Research shows that UK consumers will spend £106.46 billion ($141.93 billion) online in 2019 (+10.9% vs 2018). This will make up 22.3% of all retail spend, a proportion that will reach 27.9% in 2023. In 2019 mobile commerce will grow 16.7%, passing £50 billion ($66.66 billion) for the first time. In 2020, mobile commerce sales will account for more than half of all retail ecommerce sales, growing 15.3% to total £58.89 billion ($78.51 billion). Smartphone commerce already accounts for the majority share of mobile commerce, and that share is expected to increase from 58.9% in 2019 to 71.2% by 2023.

 

The above image displays ways in which the customer journey has changed with the introduction of various new technologies. It is essential that retailers are aware of this and continue to adapt and grow to cater for these customer needs.

The Arienas Collective  

Named after an idyllic loch in the Scottish Highlands, The Arienas Collective provides creative experiences and workshops run by artists of all kinds, set in a cosy Georgian mews house in Edinburgh's historic New Town.

The shop found a fairer way of supporting both budding and established artists that allows them to have a greater share of the profits. Aside from this, the shop also understands the importance of online marketing channels by having an active website and social media accounts, both of which are contributing reasons as to why The Arienas Collective is mostly found via search engine.

The shop also maintains a customer mailing list and used Facebook advertising campaigns early on in the business to acquire new customers. Online bookings for experiences and workshops are made through the website- convenience is key and customers can enter their card details directly or use a digital wallet. 

To read more about The Arienas Collective and other case studies found by Visa, view the full study here.

 

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