Search News

Results: 1-10 of 1048


Start again

22 Mar 2024

Rob Brown, co-director of Dalby Forest Cycle Hub, a not-for-profit hire scheme has been nominated for the Tourism Superstar 2024 award, run by VisitEngland.

21 Mar 2024

ACS (The Association of Convenience Stores) and the Federation of Independent Retailers (The Fed) have both welcomed a new report published by the Association of Police and Crime...

21 Mar 2024

As reported by Healthstores UK, new data contained in the 2024 Soil Association Organic Market report shows that independent retailers delivered an impressive 10% growth in 2023, with...

21 Mar 2024

An independent bottle shop and bar in Cheltenham has been named as the UK's Independent Beer and Wine Retailer of the Year 2024 at the Drinks Retailing Awards. 

21 Mar 2024

A number of organisations, including Bira (the British Independent Retailers’ Association), other trade associations, BIDs and unions have met with officials from the Welsh Government to...

21 Mar 2024

The British Independent Retailers’ Association (Bira) has reacted to data released by PwC and the Local Data Company exploring the state of the UK retail landscape.

8 Mar 2024

Daniel Blackham, editor of industry magazine BikeBiz, has been writing about his experience of completing the Cytech technical one qualification at training provider Spokes People in Milton...

6 Mar 2024

Cytech partner Activate Cycle Academy, the largest and most recognised training provider of bike maintenance and technical training courses to the UK’s cycle industry, recently welcomed a...

6 Mar 2024

The Greeting Card Association has reacted to a BBC Panorama programme lifting the lid on Royal Mail management prioritising parcel delivery over letters, which it says are in contradiction of...

4 Mar 2024

Pop star Kate Bush has been announced as an ambassador for this year's Record Store Day, on 20 April.

Back to news menu

Ultimate guide to advertising on Facebook

Posted on in Business News

FacebookAdvertising on Facebook is both incredibly simple yet complex.

There are more than 2.3 billion people using Facebook every month with almost 1.6 billion users every day. Facebook is a platform that offers business's the unique opportunity to augment organic efforts.

But with Facebook advertising, you need to understand everything about your demographic in order to make your investment of time and money worthwhile.

You need to be able to answer a series of questions, are you targeting the right audience? Are you running the right style of ad for your objective? The list goes on.

If you are interested you can browse a free look book showcasing 50 Facebook Ad Examples That We Actually Clicked.  

When creating a Facebook advertising campaign the first step to it all is to choose an objective. With Facebook there are 11 different objectives you can choose from ranging from general brand awareness to increasing traffic.

Once you have decided on your primary objective the next step in your journey to creating the right Facebook ad for you is configuring your target audience. You may have to test a couple targeting options before you reach an audience that fits your niche but Facebook offers an audience definition gauge - offers a potential reach number based on your selected properties.

Once you are happy with your audience set, you need to set your budget. Facebook allows you to either set a daily or lifetime budget. A daily budget is the right choice for you if you want your ad to run continuously throughout the day. A lifetime budget is perfect if you are looking to run your ad for a specified length of time.

The last and final step to creating the right ad for you is the appearance of your ad. What do you want your ad to look like? Think back to your original objective. Facebook will present you with different designs based on your primary objective so you are not entirely on your own.

Once your ad is up and running the best thing to do is to keep an eye on it using the Facebook Ad Manager and your marketing software. This is the best way to track your ads and find out what works and what may need tweaking in the future.

If you are interested in a more in-depth step-by-step guide to Facebook advertising click here.
 

Back to news menu

Useful links

If you have any other queries please contact us.