Search News

Results: 1-10 of 2536


Start again

26 May 2020

Prime Minister Boris Johnson announced in yesterday's conference that non-essential retailers will be able to reopen stores in England from June 15 as long as social distancing measures are...

21 May 2020 | 2 comments

The ACT's new guide for IBDs getting back up and running safely after business closure

21 May 2020

Leading cycling brands, retailers and organisations are launching a new joint campaign to show the UK public that #BikeIsBest and inspire a new demographic to take up cycling

18 May 2020

Selaine Saxby (MP for North Devon) has been appointed co-chair of the All Party Parliamentary Group for Cycling and Walking (APPGCW) alongsideRuth Cadbury.

14 May 2020

Open shops and small businesses are urged to add themselves to the new ‘We are open' interactive map

14 May 2020

More than a million businesses forced to close during the coronavirus lockdown may know whether insurers will have to pay previously rejected business interruption claims in a matter of months....

14 May 2020

Earlier this week the Northern Ireland Assembly announced the legalisation of the use of e-bikes (electrically assisted pedal cycles or EAPCs)

14 May 2020

ActSmart are offering three months of FREE access to to a range of services and support with the ActSmart bronze subscription in return for a small charitable donation

13 May 2020

Free Out of Home campaigns will help local entrepreneurs across the UK to highlight how they've adapted to continue trading in the current circumstances.

13 May 2020

A summary of the specific guidance for shops on working safely

Back to news menu

Drive impulse sales

Posted on in Business News , Cycles News

impulse salesActing on impulse is something that you can influence.

Part of our human nature is to act on impulse and this includes impulse purchases from time to time.

Building impulse purchasing into your marketing plan may sound impossible because the definition of an impulse purchase is an unplanned purchase. But you can. Many brands use impulse purchasing as a central feature of their marketing plan.

British shoppers make £21.7 billion worth of impulse purchases per annum.

To drive impulse purchasing you need to apply these three key tactics.

The product needs to be interesting, instantly understandable and something that customers can see as a virtuous choice.

Creating an air of urgency around the product is a key tactic to impulse buying.

Effectively displaying the product is also crucial because once the product is in the customer's hands you're nine parts home.

The impulse purchasing journey is very simple but it is also very easy to place barriers that affect the simplicity of impulse buying.

What is the journey?

The customer needs to be able to see the product and pick the product up.

Impulse purchasing plays very much on our fear of missing out. It is a great marketing tool for the little things and best sellers throughout the year. One of the most forgotten tips when marketing impulse products is the time of the year. Products can be marketed for holidays like Christmas or Halloween or birthdays or even bank holiday weekends.

Back to news menu

Add a comment

It is quicker to comment when you login

Your email address will only be used to contact you regarding this comment. We will not share your email address with anyone and it will not be published on the website.