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26 May 2020

Prime Minister Boris Johnson announced in yesterday's conference that non-essential retailers will be able to reopen stores in England from June 15 as long as social distancing measures are...

21 May 2020 | 2 comments

The ACT's new guide for IBDs getting back up and running safely after business closure

21 May 2020

Leading cycling brands, retailers and organisations are launching a new joint campaign to show the UK public that #BikeIsBest and inspire a new demographic to take up cycling

18 May 2020

Selaine Saxby (MP for North Devon) has been appointed co-chair of the All Party Parliamentary Group for Cycling and Walking (APPGCW) alongsideRuth Cadbury.

14 May 2020

Open shops and small businesses are urged to add themselves to the new ‘We are open' interactive map

14 May 2020

More than a million businesses forced to close during the coronavirus lockdown may know whether insurers will have to pay previously rejected business interruption claims in a matter of months....

14 May 2020

Earlier this week the Northern Ireland Assembly announced the legalisation of the use of e-bikes (electrically assisted pedal cycles or EAPCs)

14 May 2020

ActSmart are offering three months of FREE access to to a range of services and support with the ActSmart bronze subscription in return for a small charitable donation

13 May 2020

Free Out of Home campaigns will help local entrepreneurs across the UK to highlight how they've adapted to continue trading in the current circumstances.

13 May 2020

A summary of the specific guidance for shops on working safely

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Harness Instagram for your business

Posted on in Business News , Cycles News

instagramInstagram is a major part of any businesses online presence.

Instagram has become a more fundamental tool for small businesses over the last couple of years. For small businesses, social media is there to find and sell your niche.

For a small business, it is all about the unique brand that you offer. You can use Instagram to your advantage here by creating a personality for your unique brand and selling this personality.

The key to Instagram is all about building the right following for your business and this doesn't take a long time.

Here are four simple tips to help you get the most out of Instagram:

Tailor Instagram to suit your needs

Instagram is multipurpose, you need to figure out how Instagram can support your business and take advantage of what Instagram can do for you.

Clever photography

Instagram is the perfect platform to sell your niche.

Put your brand at the centre of your mind, what is your brand? Who is your market? What is your colour scheme? What is the message behind your brand?

These questions will help you to decide how you build your Instagram profile. One of the first things you should consider is your colour scheme and the personality of your business. If you decide that black and white is the right colour scheme for our platform then this needs to be consistent throughout all your photos. Instagram is more than just images, your profile is a canvas that you can mould to your business.

#Hashtags are your friend

Hashtags are a great way to get the key message out.

Create a bank of unique hashtags for your business.

Spark conversations and engage with other accounts

There is a level of distrust across any social media platforms because there is no direct contact or communication. You can change this by engaging with your users through Instagram stories, private messaging and in the comments of your posts.

Instagram is an incredibly interesting and key player in the social media game. Take your profile and create the canvas for your business.

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