Female Friendly Bike Shops
British Cycling's Breeze Network is a new national network designed to help close the growing cycling gap between the number of men and women cycling regularly whilst empowering women to change the face of cycling for good.
With 79% of women not cycling at all in 2009 according to Sustrans, there is a huge untapped potential to gain new customers by promoting yourself as a female friendly retailer.
ACT and Breeze partnership
The ACT have teamed up with the Breeze network to help promote female friendly bike shops. The ‘Proud to support the Breeze network' scheme aims to help women find their nearest female friendly bike shop, and help retailers tap into a new market worth over £14m.
Together, the ACT and the Breeze network are launching a scheme to recognise the work of independent traders to support women who are new to bike riding with straightforward advice, a range of women's bikes and family kit as well as information on local bike rides for beginners.
The ACT and the Breeze network want to recognise those retailers that offer a great service to women and support those that want to be part of the ‘female friendly' network.
Breeze has taken some time to speak with Naomi, who runs the Ride Stuff with her husband.
Watch the full video below.
Recognition as a female friendly shop means you will benefit from national promotion on The Cycling Experts as well as promotion within the rapidly growing network of participants and volunteers of the Breeze network.
You can see the current list of Female Friendly bike shops here.
Any cycle retailer can register as a female friendly bike shop, however ActSmart Silver, Gold and Platinum members will benefit from enhanced consumer promotion on The Cycling Experts.
Click here to join ActSmart or to upgrade your membership.
If you agree with all the statements below then you could qualify as a female friendly bike shop.
- We offer a selection of bikes suitable for women
- We offer advice and access to a range of women's cycling clothing
- We offer advice and access to a range of stock to support family riding
- We offer advice and services for correct bike selection, sizing and set-up
- We promote local cycling opportunities e.g. women's bike rides
- We have public liability insurance
If you think you qualify please fill out the form below and a Breeze representative will be in touch.
All businesses that are listed as a female friendly bike shop on The Cycling Experts will have been contacted by the Breeze Network to ensure criteria is met and standards are maintained. In the case of any dispute regarding a shops staus as female friendly, The Breeze Network's decision will be final.
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