join now

Results: 1-10 of 1176

Search News

Start again

APPCG discuss Australian cycling policy - 3rd September

21 Aug 2014

Your invitation to the next All Party Cycling Group meeting
Read more…

Shop icon

Backing for home-based business boom

20 Aug 2014

Government announces new package to support home-based entrepreneurs
Read more…


Consumer finance growth strengthens

19 Aug 2014

Consumer credit market continues to boom
Read more…

Cycle Show V2

The Cycle Show returns to the NEC this September

19 Aug 2014

Have you registered for your free trade entry?
Read more…

Latest auto-enrolment take-up figures released

19 Aug 2014

21,000 employers across the UK are now enroling staff in a workplace pension
Read more…

Jobs icon

Micro businesses to create 1.9 million new jobs in 2014

19 Aug 2014

400,000 home businesses are to take on an employee for the very first time, new research finds.
Read more…

Trekker icon

Retailers embrace the 'glamping' trend

14 Aug 2014

Luxurious camping trend has peaked this year
Read more…

Take it outdoors makes its debut at Tackle & Gun show

13 Aug 2014

Find out how you can start offering your customers finance at this year's show
Read more…

Join the Cytech cycling club

13 Aug 2014

Challenge yourself against others in the industry 
Read more…

Cycle Show V2

Your questions answered - book some time with ACT at Cycle Show

13 Aug 2014

Take some time out at Cycle Show to meet your trade association representatives
Read more…

Foffa Bikes recruiting dealers

Posted on in Brands & Products News , Cycles News

Offer your customers a bespoke classic bike at affordable prices with Foffa Bikes - now seeking dealers.

Foffa Bikes is a collaboration between Italian designer and passionate cyclist Dani Foffa and commercial photographer Tyson Sadlo, who saw a gap in the market for high quality affordable bespoke classic bikes.

Dani started in 2006 from his tiny one bedroom flat doing vintage bikes up as a hobby and after two years he teamed up with Tyson and a few passionate cyclist friends to open the London showroom and things have been pretty busy since.


They started with the launch of their signature single speed ‘Prima' bike based on a lightweight Cromoly double butted frameset, which comes in 7 different colours and starts at £545.00 for a complete build (including VAT and shipping). The Prima has received excellent feedback from customers and has been given ‘the top 10 commuters' and ‘the top 50 bikes' awards by the Independent. 

To make the design process as easy as possible, in 2010 they created their unique online bike builder program, which allows users to design their bike to suit their needs and aesthetic values. Currently there are around 250 billion combinations to choose from and include brands like Brooks, Shimano, Campagnolo, Schwalbe, Continental, Vittoria, Cinelli, San Marco and Fizik.

Foffa Bikes have also collaborated with a few talented London designers to come up with the ‘Stick-your-fix' concept, which offers the ultimate frame customisation with a large range of hard-wearing water proof vinyl stickers to choose from. As a result of this initiative, they have been approached to collaborate with a whole host of other companies, like the fashion brand ASOS and advertising agency JWT, to encourage their in house creatives and customise the ultimate bespoke bike. 

Upcoming Projects

In May 2012 they will be launching a geared frame revolved around a classic lugged Columbus frameset, which will retail from £945.00 and will be also fully customisable online with most Campagnolo and Shimano groupsets and wheelsets to choose from.

Also in May 2012 a limited edition of 100 ladies frames will be launched. They will start at £545.00 and also customisable through their online bike builder application.

Dani has also created the Foffa ‘Ciao', a bike designed for conceptual comfort since it allows for a much higher riding posture similar to the popular Dutch bike, while at the same time retaining the lightness and efficiency of single speed bike, which makes it ideal for commuting in the city. It will also be launched in May 2012 and retail from £575.00.

To find out more about Foffa Bikes, take a look at their website here

Become a Foffa Bikes Dealer

Now that Foffa Bikes exhibit an open range of models and had some great press coverage (the Evening Standard, Vogue, Bike Radar, the Financial Times, the Independent, BikeBiz, and to name a few), they are now seeking to develop a national network of retailers to stock their models.

If you are interested in becoming a Foffa Bikes dealer or have any questions please email Andy,

Share this article: 

Add a comment

It is quicker to comment when you login

ActSmart will not share your email address with anyone and it will not be published on the website.