Free trade entry to the London Bike Show
Posted on in Business News , Cycles News
With hundreds of brands in attendance, the return of the London Bike Show 2017 is the perfect place to see the latest bikes and network with the cycling community - from 16th -19th February.
The UK's largest Cycling Show returns to ExCeL, London in February 2017 giving you the opportunity to see the widest selection of bikes plus experience all the shows attractions - from trying out the latest models on the test track to hearing from cycling heroes at the Cycling Performance Theatre.
Over 300 confirmed brands will be in attendance, including representatives from Cannondale, Giant, Scott, Pinarello, Orange, Cervelo and Wattbike, amongst a host of other established names.
New areas for 2017 include The Craft, which will be dedicated to celebrating custom-built frames, unique clothing and hand-built wheels. The area will also feature craft beer and a gallery of cycling-related artwork.
Returning to the show once again in 2017, the Rider Lounge will feature a list of guest speakers from across the spectrum of the cycling industry. Guests in previous years have included Sir Chris Hoy, Tour de France winner Greg LeMond, mountain bike legend Steve Peat and industry icon Martin Ashton.
The international freestyle MTB competition Air to the Throne, which debuted at the show last year and saw Nicholi Rogatkin secure the £10,000 prize fund will also be back.
Also returning to the show once again is the Cytech Fastest Wrench competition. Simply remove an inner tube from the wheel, replace and inflate and re-assemble the brakes in the fastest time and you will be crowned The Fastest Wrench! The current record, from 2008, is set at an impressive 44.62 seconds - will you be the one to beat it this year?
With some great prizes up for grabs again this year, the winners will walk away with more than just the satisfaction of knowing they've fought off the competition.
The Fastest Wrench will be running throughout all 4 days of the show. Why not come along and put your skills to the test at the Cytech Workshop - it's free to enter!
Free Trade Entry
To help you make the most of all the shows features, London Bike Show are offering members of the trade free entry to the show.
Complimentary trade tickets are available for Thursday 16 February 2017, when the show opens from 11am -6pm.
To apply for tickets email your details to emma.gant@telegraph.co.uk or complete this form
For the first time, the BikeBiz Awards will take place on the Thursday evening alongside LBS at the Aloft Hotel. For more information and to book tickets click here