Exclusive Madison promotion: 0% finance for less
Posted on in Brands & Products News , Cycles News
Throughout August, Ride it away retailers will enjoy reduced subsidy rates on selected Madison products when sold on 0% finance.
Madison have teamed up with the ACT and Ride it away retail finance to offer an exclusive partner finance promotion.
Partner finance promotions allow suppliers to create retail finance promotions via their dealerbase, encouraging more customers through retailers doors and even rewarding dealers when they sell one of the products included in the promotion.
Madison will be launching their own partner finance promotion to dealers this August. For every selected Madison product sold in August on 0% finance via the the Ride it away scheme, retailers will be rewarded with credit on their Madison trade account - effectivley reducing the cost of selling on finance.*
The products included in this promotion are the Genesis Zero 1, Zero 2, Zero i, Datum 10, Croix de Fer 20 (Grey), Croix De Fer 20 and Croix de Fer 10. If you are a dealer with any of these products available you can partake in the promotion.
Consumers will be directed to find their nearest participating bike shop via the Ride it away shop search and a dedicated Sportline consumer facing search which will be live throughout August.
If you are a Madison dealer that stocks any of the products listed above, then opt in now by clicking the button below. You will need to log in using your ActSmart username and password.
For a full explanation of how the promotion works, which products are included in the promotion and the amount which will be credited for each product, click the 'opt in now' button above and refer to the terms and conditions.
What Next?
- Update your Cycling Experts listing. This is what potential customers will see when they search for their local participating retailer so it's a great way to showcase what's great about your shop.
- Display the promotional products in a prominent place in-store and online to improve visibility throughout August and encourage more sales.
- Use in-store and online point of sale materials to let consumers know these products are available on finance at no extra cost to them.
- Educate your staff so they understand how finance works and empower them to use this as a sales tool.
- Introduce finance early so the customer knows it is available.
- Sell more than just the bike! A helmet, lock and lights can all be bundled together in addition to the bike at 0% finance - costing the customer just a few extra pounds a month and increasing the value of your sales.
- Be sure to record any sales made using the promotion to enable Madison to credit your account.
If you aren't already a Ride it away retailer, visit rideitaway.biz or call 01273 427 700 to request more information.
*The normal subsidy will be charged by V12 at the point of purchase. Madison will then credit your account with the agreed amount. See terms and conditions for the full list of products included in this offer and for the exact credit amounts for each product