Shimano welcomes press to exclusive e-bike event
Posted on in Cycles News
To help spread the word about the huge growth of e-bikes, one of the biggest brands in the industry - Shimano - held an exclusive event to offer an insight into what makes e-bikes great and why they're set to make it big this year.
Inviting a host of journalists from various fitness, lifestyle, technology and women's magazines alongside cycling publications, Shimano set out to grow consumer awareness of e-bikes with an exclusive Shimano STEPS press event. The event took place on 19th May at Pave Velo at the Olympic Village, London.
The event gave journalists a unique opportunity to learn more about the growth of e-bikes. A presentation from Shimano expert and Brand Manager Mark Greshon on STEPS e-bike technology and why e-bikes are going to be big in 2016 also highlighted how the brand new Cytech technical e-bike training will benefit the industry and cyclists by providing mechanics and retail staff with the knowledge they need to set-up, sell and service e-bikes.
As well as the opportunity to speak with e-bike experts, attendees were also invited to give the STEPS technology a try for themselves by taking them out for a test ride.
Cytech technical e-bike
E-bikes are not just a passing trend. With the backing of some of the largest brands in the industry, e-bikes are set to be the next big thing for the bike trade for years to come. As more consumers look to join the e-bike revolution, retailers need to not only think about selling them, but also repairing them.
The ACT are proud to be delivering the skills needed by retailers to set up, sell and service e-bikes with the launch of the Cytech technical e-bike course.
Suitable for those who are looking to stock and repair e-bikes, the Cytech technical e-bike course is available to those who already hold a Cytech technical two qualification or as a guide, 3-4 years industry knowledge.
The four day Cytech technical e-bike course is currently only available at ATG Training. Visit cytech.training or contact ATG Training on 01296 674 995 to find out more and book your place on the course.
ACT members benefit from a 10% discount on all Cytech training.