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22 Mar 2024

Rob Brown, co-director of Dalby Forest Cycle Hub, a not-for-profit hire scheme has been nominated for the Tourism Superstar 2024 award, run by VisitEngland.

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21 Mar 2024

A number of organisations, including Bira (the British Independent Retailers’ Association), other trade associations, BIDs and unions have met with officials from the Welsh Government to...

21 Mar 2024

The British Independent Retailers’ Association (Bira) has reacted to data released by PwC and the Local Data Company exploring the state of the UK retail landscape.

8 Mar 2024

Daniel Blackham, editor of industry magazine BikeBiz, has been writing about his experience of completing the Cytech technical one qualification at training provider Spokes People in Milton...

6 Mar 2024

Cytech partner Activate Cycle Academy, the largest and most recognised training provider of bike maintenance and technical training courses to the UK’s cycle industry, recently welcomed a...

6 Mar 2024

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4 Mar 2024

Pop star Kate Bush has been announced as an ambassador for this year's Record Store Day, on 20 April.

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Should IBDs accept Halfords Cycle2Work vouchers?

Posted on in Cycles News

Halfords reported a 21.3% increase in like for like sales in its first quarter this year, including a 35% increase in premium bike sales. It's unclear how much of this is attributable to their Cycle2Work scheme, but in a debate currently raging on the industry forum, a view was expressed that: Halfords are years ahead in terms of marketing Cycle to Work!

The theme of the industry trade forum debate is whether IBDs should accept Halfords Cycle2Work vouchers, obviously a big and sensitive subject, with the thread rated number 3 for the highest contributions ever on the forum.

It's been a long debated question whether IBD's should accept Halfords vouchers and not miss a (low margin) sale or whether by doing so they are fuelling a perceived position of strength, which will be used by Halfords to win future employer tenders away from the much larger and more extensive IBD network offering.

Halfords promote their "Nationwide Independent Bike Shop Network" providing "Unique access to ALL the UK's top bike brands - GUARANTEED" from a "Choice of over 800 Halfords and Independent Bike Shops".

http://www.biketradebuzz.com/images/bannerLogo.pngA wide range of opinions have been expressed on the industry forum, including those questioning the value of C2W to the IBD sector and suppliers commenting on the low margins that IBDs are happy to work on with Halfords. Outside of the forum we have also witnessed emotional discussion on this subject from suppliers and subscribers, so please take some time to have your say.

 

 

 

 

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