Cycle Show Trade Day Seminar Programme
Posted on in Cycles News
Cycle Show 2014 takes place from 25th - 27th September at the NEC Birmingham and once again ACT are proud to support the trade seminars.
As a member of the cycling trade, you're invited to the show preview day on 25th September before it is open to the public. Registration for the trade is free in advance if you register here: cycleshow.co.uk/trade. Your trade pass is valid for all 4 days of the show, but your only chance to see the trade seminars will be Thursday 25th.
The trade day programme of free seminar sessions will provide you with practical tips and help you to keep up to date with the latest industry trends.
Highlights include Cytech-based training on wheel building and installing Shimano Di2 from the guys at ATG Training. Sports Marketing Surveys Inc. will be providing an insight into the buying habits of the sportive cyclist as well as an industry overview and there'll be a lively discussion, led by BikeSoup, about how IBDs can thrive in the crowded marketplace.
The full seminar schedule can be found here and below.
11:15 An introduction to wheelbuilding
Jules Thrasher, ATG Training
Explore the ‘dark art' of building a three cross lace pattern bicycle wheel and gain an understanding of how the wheel is built to account for the forces involved and the different words and terminology that wheel builders use.
12:00 An insight into the Sportive Cyclist
John Bushell, Sports Marketing Surveys Inc.
An insight into the types of products the sportive rider buys, when they buy, how much they spend and who's riding what and why, plus an overview of the perception of key brands.
12:45 Industry overview
John Bushell, Sports Marketing Surveys Inc.
An overview of the UK market in the context of the cycling industry.
13:30 Should you offer a bikefit service in your shop?
14:15 How to fault find and adjust Shimano Di2
Jules Thrasher, ATG Training
See how Shimano's Di2 groupset is adjusted via a computer and learn how to avoid common mistakes when installing Di2 componentry
15:00 Panel discussion: How can IBDs thrive on the high street
Anthony Auty, BikeSoup & a panel of representatives from a number of bike brands
Don't forget to book some time with ACT
J145 in the Trade Zone, Thursday 26th September.
ACT are attending the show for one day only so we are likely to be very busy. To guarantee a discussion and find out more about making the most of your membership or joining the ACT you can request a meeting by emailing us via the button below or giving us a call on 0845 618 7256 prior to the show.