The Cycle Show

Upper Street Events passionately believe that there is no stronger marketing tool than an honest face to face conversation.

Their shows provide lively environments where you can stimulate all senses and have an immediate and direct impact on your target market.

They believe that by putting visitors first and really understanding the needs of the people who come to their shows, they fulfil the needs of our exhibitors and sponsors.

The Cycle Show

The Cycle Show is the place to see world's most desirable bike and accessory brands and offers you the opportunity to be among the first to see the latest innovations from specialist brands across all genres of cycling.

Taking place at The NEC, the Cycle Show is the UK cycle industry's premier exhibition and in one of the most important and influential events in the international cycling calendar.

As a high-end showcase for the new season's bikes and accessories, it caters for a wide range of interests: road racing, mountain biking, trials, kids, and commuting. The show aims to encourage people to reduce their carbon footprint, translating awareness of environmental issues into a healthy lifestyle change.

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