The Association of Cycle Traders, best known as the ACT, is the largest cycle trade organisation in the UK.
The ACT is a membership organisation representing the interests of over 3000 specialist cycle retailers and their supply partners throughout the UK.
Established early last century, the ACT have been promoting specialist bike retailers for over 80 years and are committed to the support and longevity of speciality cycle retailing, delivering width of consumer choice, value and service.
The ACT works with ActSmart to deliver essential services, business support, consumer promotion and development opportunities to the cycle trade.
If you're not currently involved then join us now - you can even become part of the community for free!
What is the role of the ACT?
The ACT is committed to the longevity of speciality cycle retailing, an over-arching brand available to all independent retailers engaged in the UK cycle market.
The independent cycle retail community is the most important and wide-reaching contributor to the growth of cycling in the UK. Through a network of partnerships the ACT delivers a range of services to support specialist cycle retailers.
- Consumer promotion
- Sales development tools
- Commercial cost savings
- People, recruitment and skills development
Join the ACT
The ACT values people
ACT recognise that people are at the heart of speciality retail and is committed to supporting the recruitment and development of quality individuals throughout the UK cycle trade.
ACT developed and owns Cytech,the bicycle industry's training and accreditation scheme for cycle mechanics and retail staff. Cytech delivers training and promotion of technical skills to the bicycle trade and to the general public.
You can find out more about Cytech training and accreditation here.
What is the structure of the ACT?
The Association of Cycle Traders is a not for profit organisation wholly owned by the membership, operating with a board of a minimum of four voluntary industry representatives.
The ACT incorporates a diverse retail network in terms of regionality, size of business and cycling styles throughout the UK.
The ACT strives to support the interest of all of its members and receives no external financial support.
ACT's day to day activities are administered by a specialist third party organisation (ActSmart), responsible to the membership.
ACT is dedicated to the promotion of cycling
The ACT continually invest in the creation of consumer focused initiatives which deliver service and value to cyclists throughout the UK via the independent cycle retail network.
- Ride it away cycle finance
- The Experts gift cards
- Fetch cycle insurance
- Cytech training and Accreditation
- The Cycling
ACT is a founder member of the UK Cycling Alliance which funds the secretariat of the All Party Parliamentary Cycling Group.
ACT is an active member of the Independent Retailers Confederation (IRC) representing over 100,000 independent retailers throughout the UK.